If you’re searching for a unique way to promote your brand or business, have you considered eye-catching printed bags? Not only do they create a stunning first impression, but they also leave a long-lasting influence on your clients, ultimately resulting in increased brand recognition and customer loyalty. Today, we’ll share some tips on how to design truly impactful printed bags for your business.
1. Incorporate Your Branding
In creating a design for your printed bags, the first step should always be to incorporate your branding. This includes your company logo, colour scheme, and any other significant design elements that your clientele associate with your business. Remember, the primary aim of these bags is to promote and maintain brand consistency, helping your audience to instantly recognise your brand whenever they see the bag.
2. Keep it Simple
While you might be tempted to include as much information as possible on your printed bag, understand that less is often more when it comes to design. Keeping your design simple allows your core branding pieces, like your logo and tagline, to stand out. This is often more effective than a cluttered design that tries to communicate too much at once.
3. Use High-Quality Materials
The feel and durability of your printed bags can reflect on your brand’s image. That’s why it’s essential you opt for high-quality materials for your bags. From eco-friendly options like cotton or jute to luxurious faux leather or satin, the material you select can speak volumes about your brand.
4. Choose the Right Colours
Colour plays a pivotal role in design. It’s advisable to stick to your brand colours, as these would have already been chosen for their emotional and psychological impact. Colour can drastically affect how your brand is perceived, so choose wisely.
5. Don’t Forget about Functional Design
Apart from looking good, your bag needs to be useful. This means considering the size and type of bag appropriate for your clients’ needs. For instance, if you’re a bookshop, a strong, large, flat-bottomed bag could be ideal. On the other hand, a jewellery store might opt for small, elegant pouch-type bags.
6. Utilise Both Sides of the Bag
Finally, don’t neglect the back of your bag. This space provides additional real estate for your marketing message or design. You could use the back to tell a story about your company, include your Social Media handles or even promote an upcoming product or service.
With these six tips, you now possess the tools to create beautifully designed and effective printed bags for your business. Remember, the perfect bag design is one that not only appeals visually but also resonates emotionally with your clientele. Happy designing!